How it worksTake an idea through its possibilities.

The intended workflow gives you room to explore before you commit. Follow a sample presentation brief from its first directions to a finished deck.

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  1. Set the brief

    Name the audience, the point you want to make, and the constraints. Give each alternative something specific to respond to.

    Help city planners choose where to invest in shade.
  2. Explore different approaches

    Generate or import material that takes the brief in different directions. Vary the idea as well as its treatment.

    Open with a heat map, an exposure figure, or a resident’s experience.
  3. Compare them together

    Look across the alternatives. Decide which makes the point most clearly and which needs more work.

    The map explains where. The headline gives people a reason to act.
  4. Choose what belongs

    Select or combine the strongest material. Give each slide a role in the sequence.

    Lead with “Shade is infrastructure.” Follow with the exposure data.
  5. Refine with a purpose

    Work on the choice you made. Tighten the language, sharpen the emphasis, and keep comparing it with the brief.

    Keep one argument on the opening slide. Move detail into the next.
  6. Keep the finished work

    The aim is a durable artifact you can take forward. Specific export formats are still to be announced.

    A deck with a clear opening, supporting evidence, and a concrete next step.

Illustrative workflow with fictional demo content. This is a guide to the product direction, not instructions for an available product.

The same process, a different medium.

For writing, compare passages against the draft they would join. For source material, consider which guidance is relevant to the project. The shared idea is to make the alternatives and your choice easy to inspect.

Read the thinking behind Conjurer

Explore the tools behind the process.

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